Tired of seeing low Instagram engagement? You’re not alone. More and more businesses are turning their efforts toward organic engagement. The thing is, it isn’t always easy — but it’s entirely doable. It just takes some hard work and patience. For those of you who have decided that 2020 is the year to organically increase your Instagram engagement, follow along for some tips.
For anyone who is new to the world of social media or anyone who doesn’t believe in the power of social media, the first question is usually, “Why?” Whether we like to admit it, social media is a force to be reckoned with. It’s a domineering player in the marketing and communication of your brand.
We know social media is important, but why does engagement matter? Engagement establishes credibility, it fuels your mission and it opens up the floor for you to use your brand voice. Not to mention, it increases your brand awareness.
We also use engagement as a metric for success on social media. Typically, the more engaged our users are, the happier they are with your content and your company.
What is engagement?
Engagement is a measure of how much your followers are interacting with your content. In particular, this takes likes and comments into consideration. To calculate engagement on your own, follow these steps:
- Add the number of likes and comments you received on a post.
- Take that number and divide it by the number of followers you have.
- Then, multiply that number by 100 to get a percentage.
Organically increasing your engagement
The moment you’ve been waiting for — we’ve got some tips on how to organically increase your engagement.
1. Quality > Quantity (but quantity still matters)
It’s a tricky formula because in this case, we can’t say quality overrules quantity — but rather, quality should be prioritized and quantity should follow closely behind. Quality is your number one priority for organic engagement. Why? That’s what sparks the conversation, catches someone’s eye, and stops a scrolling thumb. Quality is key.
Quantity shouldn’t be forgotten either, though. If you’re only posting one or two quality posts a month, you’ll lose followers. And that means your engagement will go down too. When you’re establishing a following, you’re making a promise, in a way. You’re promising your followers that it’s worth smashing the follow button because you’re dedicated to providing quality content. Setting a realistic, yet ambitious cadence is the secret here — and that will come naturally as you develop a strategy.
3. Pose questions
There’s a little thing out there called “engagement drivers” or “engagement posts.” These are made for followers to directly engage with the post. Rather than posting a clever caption, you may post a clever caption that is followed by an open question. Keyword: Open question. We’re not counting and yes or no questions here! Here are some ideas of questions you may ask:
- What’s everyone most excited about for summer?
- Who’s ready for The Bachelor?
- Tell us, what inspires you most?
- What’s your favorite thing to do when the weather is hot?
- Tell us in the comments below what shows you’re binging these days!
- What’s everyone doing this weekend?
See how these are all unique and engaging? There are millions of ways to pose questions to spark conversation amongst your followers — just make sure you get the ball rolling!
3. Tag your location
Did you know that posts with a location tag perform 79% better than posts without one? Well, it’s true. And it’s something that you should take into consideration when developing your strategy. When you employ location tagging, you boost your chances of showing up in someone’s search when they localize it to a particular city or place. The benefits are two-fold — more followers and more engagement.
Feeling better about organically increasing your engagement? We think you should! It’s not rocket science, but it does take time, dedication and a lot of patience. Start with a strategy, keep working at it and don’t give up (even when it’s hard). Running low on time? Reach out and we’re happy to help you jumpstart your organic engagement. It’ll be worth it — you’ll thank us later!