The Most Profitable Audience for Musicians - HypePlanner

The Most Profitable
Audience for Musicians

Instagram users are proven to be more profitable for musicians than nearly any other audience. In short, a giant Instagram following of true fans can be life-changing.

In 2016, Nielsen studied Instagram users and their interaction with music. They found that Instagram users spend 42% more on music than average. They also spend far more time listening to music and are nearly twice as likely to buy tickets to live music events.

The bigger your Instagram following, the better chance you have at selling tickets, merchandise, downloads. It gives you more leverage to profit from your music than nearly any other medium.