Many businesses are now turning to Instagram, with good reason. With over 800 million users checking into Instagram on an almost daily basis, this provides businesses big opportunities to reach a wide portion of their consumers.
Representing Your Business
With Instagram now being the social media platform with the highest engagement, it is important for businesses to invest time and effort into ensuring that their Instagram page meets a particular standard. This ensures that what consumers see when scrolling through their Instagram is a clear representation of that business and their brand.
Your Second Website
This is best done when Instagram is approached as a secondary website of sorts; a place where potential consumers seek to gain information about the business. Because of this, it is important to have a strong bio as the first thing that consumers look to for a brief overview of who you are and what you do. Keep it short, to the point and written in a way that will be memorable for the consumer. And, most importantly, add a link back to your website to increase your website’s traffic. After all, you want them to come back and potentially purchase from your business!
Instagram is very much centered around images. Although it may be famous for allowing users to post images of their holidays and avocado toast, it also provides businesses the remarkable opportunity to create or tell a story through the images that are posted. What is important to remember in regards to marketing is that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Use these statistics in your favor!
People are more responsive to images than text. Whether you post images of your products in action via consumers of the business, post behind-the-scenes video snippets of the business or simply re-post flat lays from customers, post images that tell the story behind your brand and create content that resonates with your consumers.
Your Ideal Customers
Chances are your ideal customers are on Instagram and so are the social influences that can help leverage your product/service to their audiences. As the number of consumers making purchasing decisions based on Instagram content rises, it is a smart marketing strategy to partner with an influencer who you feel best aligns with your brand; one who has used a similar product before, or whose content you feel is similar to what your business is all about. This will help you achieve efficient results in increasingly building that brand awareness for consumers who most likely want to do business with you.
Businesses moving toward Instagram as a form of digital marketing is a logical progression and when utilized correctly, can be a huge advantage.